This answer from Bill Murray really hits the mark:

Bill: You gotta commit. You’ve gotta go out there and improvise and you’ve gotta be completely unafraid to die. You’ve got to be able to take a chance to die. And you have to die lots. You have to die all the time. You’re goin’ out there with just a whisper of an idea. The fear will make you clench up. That’s the fear of dying. When you start and the first few lines don’t grab and people are going like, “What’s this? I’m not laughing and I’m not interested,” then you just put your arms out like this and open way up and that allows your stuff to go out. Otherwise it’s just stuck inside you.

Bill Murray interview in Esquire via nate

When building a product and exposing it to the world, especially if you are a small organisation like us, you have to be unafraid to die. See what works and keep improving it, see what doesn’t, remove it completely and start again.